It was a sunny afternoon when laughter filled the air and stories of childhood wafted through the room. It was at that very moment, on May 10th, 2010 at 2:34:51 pm, that Tola as a brand came to life. The brainchild of Dhaher bin Dhaher, Tola is a brand steeped in heritage and inspired by Arabian perfumery. Tola, an ancient Indian unit of measurement, evokes images of gold and rare, precious stones. In the same vein, Tola fragrances are crafted with utmost care, using only the finest ingredients to create luxurious compositions that draw inspiration from the rich Arabian heritage of its founder.