Established in 1988 by the renowned international hairdresser Umberto Giannini, this brand has been a trailblazer in the realm of vegan and cruelty-free haircare. With an unwavering commitment to beauty without compromise, they proudly offer a diverse range of award-winning products tailored to suit every hair type. his dedication to innovation is evident in his iconic curl range and transformative formulas, inspired by salon and session styling expertise. As a Certified B Corp™, they adhere to the highest standards of social and environmental responsibility. Mindfully crafted in the UK, this products come in recycled and recyclable packaging. Experience the epitome of excellence with Umberto Giannini, where beauty meets sustainability.