Reacting to the beauty industry's elaborate (and too-often dubious) claims, Korea's Thank You Farmer boasts super-natural, farm-grown ingredients to maintain skin's health and help delay the cell-ageing process. Focussing on increasing the skin's resilience and bolstering its defences to accelerate, repair and protect from the everyday environmental stresses, the brand introduces the fragrance-free, plant-derived Sun Project Skin Relief Sun Cream SPF50+ PA++++.